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Posts Tagged ‘perfume improves memory’

The UK’s Daily Mail (8/28) reports that researchers at Australia’s University of Queensland, after discovering “a chemical released by a mown lawn makes people feel happy and relaxed,” have formulated “a perfume which ‘smells like a freshly-cut lawn’ which relieves stress and help boost memory.” The perfume, called Serenascent, appears to affect “the emotional and memory parts of the brain known as the amygdala and the hippocampus,” the two areas of the brain “responsible for the flight or fight response and the endocrine system, which controls the releasing of stress hormones like corticosteroids.” In experiments, the investigators “found that animals exposed to stress-buckeye psychiatry — which combines three chemicals released when green leaves are cut — escaped damage to the hippocampus.” Next month, the perfume “will go into production…and sell for around £4 a bottle.”

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